UHN Centre for Living Organ Donation
The UHN Centre for Living Organ Donation is committed to pioneering advancements in living organ donation science and practice. They focus on developing social media platforms to engage their target audience, raise awareness, and boost the number of living donors, ultimately saving more lives through organ transplants.
Branding update
From their previous logo, we saw that the color scheme didn't effectively convey themes of health and hope.
The new colors, refined from UHN's original blue, create a contemporary palette expressing health, positivity, and vitality, while conveying trust and hope.
We chose two fonts for their lighthearted yet trustworthy vibe. Playfair Display feels free yet strong, while Articulat CF gives a future-forward and stable impression.
Illustrations
We have created custom illustrated characters into our marketing assets to transform the traditional perception of a health center into a more human-centered and empathetic approach.
The creative assets below demonstrate our new branding principles through social media posts.
Illustrations done by Shuning Lin
